Cardboard Photography In An Instant

03/02/2017 by in category News tagged as , , , , , , , with 0 and 32

Cardboard instant photography possible thanks to Jollylook’s quirky instant camera

The versatility of cardboard never ceases to amaze us. In technology, it is the core material for Google’s virtual reality system (combined with a suitable Android phone). Inspired aesthetically by Edwin Land’s original Polaroid camera (as seen on Toy Story), Jollylook has brought cardboard instant photography to the masses. Yes, a cardboard instant camera.

Like a folding camera from the 1930s, it has bellows and a viewfinder above the lens. There are shutter speed and aperture settings, with automatic and manual modes. To develop your photos, all you need to do is wind a handle. Instead of any of Polaroid’s instant films, the Jollylook takes Fuji Instax Mini film. This passport photo-sized film comes with 10 instant exposures, in colour and monochrome.

Within hours of Mashable’s article on the Ukraine-based collective, Jollylook have more than exceeded their Kickstarter goal figure of $15,000. At this time of writing, more than $31,000 has been pledged. Needless to say, this could be a popular photography gift at many art shops around Christmas. We wouldn’t mind one ourselves!

Cardboard photography is nothing new. It is possible to turn little cardboard boxes into pinhole cameras with little effort. You can also buy one, in the form of the Sharan pinhole cameras. For the average photographer in the early 20th century, the Kodak Brownie box cameras were made from cardboard. Many of them take 120 medium format film.

Cardboard Photography Eliot Holzworth

Fact: the Kodak Box Brownie camera, which brought photography to the masses was made mainly of cardboard. Jollylook’s creation aims to turn a few heads with the versatility of cardboard and, if you look at some of the photographs on their Kickstarter page, you will be stunned. Image by Eliot Holzworth (via Shutterstock).


If Caine’s Arcade needed a press photographer, they could have gone no further than Jollylook’s creation. If you’re a wannabe Kevin Cummins for a cardboard based rock band, their cardboard camera is a ‘must-have’ item.

Romiley Board Mill, 03 February 2017.

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